{"id":19628,"date":"2025-02-10T01:20:00","date_gmt":"2025-02-09T22:20:00","guid":{"rendered":"https:\/\/trendline.ee\/kaip-teikti-kokybiskas-slapto-pirkejo-paslaugas\/"},"modified":"2026-02-07T16:28:20","modified_gmt":"2026-02-07T13:28:20","slug":"kaip-teikti-kokybiskas-slapto-pirkejo-paslaugas","status":"publish","type":"post","link":"https:\/\/trendline.ee\/lt\/kaip-teikti-kokybiskas-slapto-pirkejo-paslaugas\/","title":{"rendered":"Kaip teikti KOKYBI\u0160KAS slapto pirk\u0117jo paslaugas?"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_raw_html css=&#8221;&#8221;]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[\/vc_raw_html][\/vc_column][\/vc_row][vc_row][vc_column][vc_raw_html css=&#8221;&#8221;]JTNDJTIxLS0lMjBHb29nbGUlMjBUYWclMjBNYW5hZ2VyJTIwJTI4bm9zY3JpcHQlMjklMjAtLSUzRSUwQSUzQ25vc2NyaXB0JTNFJTNDaWZyYW1lJTIwc3JjJTNEJTIyaHR0cHMlM0ElMkYlMkZ3d3cuZ29vZ2xldGFnbWFuYWdlci5jb20lMkZucy5odG1sJTNGaWQlM0RHVE0tVzQ3VFQ3VzYlMjIlMEFoZWlnaHQlM0QlMjIwJTIyJTIwd2lkdGglM0QlMjIwJTIyJTIwc3R5bGUlM0QlMjJkaXNwbGF5JTNBbm9uZSUzQnZpc2liaWxpdHklM0FoaWRkZW4lMjIlM0UlM0MlMkZpZnJhbWUlM0UlM0MlMkZub3NjcmlwdCUzRSUwQSUzQyUyMS0tJTIwRW5kJTIwR29vZ2xlJTIwVGFnJTIwTWFuYWdlciUyMCUyOG5vc2NyaXB0JTI5JTIwLS0lM0U=[\/vc_raw_html][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]\u00a0<\/p>\r\n<p>Slapto pirk\u0117jo paslaug\u0173 kokyb\u0117 yra svarbus veiksnys, padedantis bendrov\u0117s pl\u0117tr\u0105 pakreipti tinkama linkme, nesvarbu, ar tai b\u016bt\u0173 ma\u017emenin\u0117s prekybos, vie\u0161ojo maitinimo, vie\u0161bu\u010di\u0173 ir SPA centr\u0173, ar finans\u0173 \u012fstaig\u0173 veikla. Kaip? <a href=\"\/?page_id=8494\">Slapto pirk\u0117jo<\/a> paslauga \u012fvertina, kaip viskas atrodo i\u0161 tikr\u0173j\u0173, t. y., kokia dabartin\u0117 <strong>realyb\u0117<\/strong>?<\/p>\r\n<p>\u00a0<\/p>\r\n<p>Remiantis \u0161ia paslauga, nustatomi ateities <strong>veiksm\u0173 planai<\/strong> \u2013 nustatoma \u201e<strong>diagnoz\u0117<\/strong>\u201c. Remiantis ja, nusprend\u017eiama, kokie mokymai ir kam <a href=\"https:\/\/trendline.ee\/lt\/\">reikalingi<\/a>. Bet&#8230; kaip \u012fvertinti vertintojo <strong>kokyb\u0119<\/strong>? Kaip suprasti, ar teikiama slapto pirk\u0117jo paslauga yra kokybi\u0161ka? Kitaip tariant, kaip \u012fvertinti t\u0105, kuris nustato diagnoz\u0119?<\/p>\r\n\r\n<p>&nbsp;<\/p>\r\n\r\n<h2 class=\"wp-block-heading\">1<strong>. Slapto pirk\u0117jo motyvacija<\/strong><\/h2>\r\n<p>\u00a0<\/p>\r\n<p>Slapto pirk\u0117jo <strong>paslauga<\/strong> \u2013 tai <strong>darbas<\/strong> kaip ir bet kuris kitas! <strong><a href=\"https:\/\/trendline.ee\/lt\/ar-noretumete-tapti-slaptasis-pirkejas\/\">Slapto pirk\u0117jo<\/a><\/strong> u\u017eduotys apima gana daug funkcij\u0173:<\/p>\r\n\r\n<p>&nbsp;<\/p>\r\n\r\n<ul class=\"wp-block-list\">\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li>suprasti bendruosius paslaug\u0173 teikimo proceso <strong>principus<\/strong>;<\/li>\r\n\r\n\r\n\r\n<li>susipa\u017einti su pradine individualaus darbo u\u017eduotimi (<strong>scenarijus<\/strong> ir elgesys);<\/li>\r\n\r\n\r\n\r\n<li>susipa\u017einti su konkre\u010diu <strong>klausimynu<\/strong>;<\/li>\r\n\r\n\r\n\r\n<li><strong>planuoti<\/strong> apsilankym\u0173 logistik\u0105 (ypa\u010d jei projektas vykdomas pagal vard\u0105 ir pavard\u0119, atsi\u017evelgiant \u012f darbo grafikus);<\/li>\r\n\r\n\r\n\r\n<li>atlikti <strong>apsilankym\u0105<\/strong>;<\/li>\r\n\r\n\r\n\r\n<li>u\u017epildyti <strong>blank\u0105<\/strong>.<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p>\u00a0<\/p>\r\n<p>Neabejotina, kad slapto pirk\u0117jo \u012fmon\u0117s mokamas <strong>atlygis<\/strong> yra svarbi <strong>paskata<\/strong> slapto pirk\u0117jo darb\u0105 atlikti <strong>s\u0105\u017einingai<\/strong> ir \u0161ioje srityje darbuotis ilg\u0105 laik\u0105. 3\u20134 eurai vargu ar paskatint\u0173 visus \u0161iuos \u017eingsnius atlikti laikantis auk\u0161tos kokyb\u0117s<\/p>\r\n\r\n<p>&nbsp;<\/p>\r\n\r\n<h2 class=\"wp-block-heading\"><strong>2. Objektyvumas!<\/strong><\/h2>\r\n<p>\u00a0<\/p>\r\n<p>Slapto pirk\u0117jo paslaugos kokyb\u0117 tiesiogiai priklauso nuo apsilankymo ataskaitos objektyvumo. Jei slapto pirk\u0117jo klausiama, k\u0105 jis <strong>asmeni\u0161kai galvoja<\/strong>, <strong>jau\u010dia<\/strong> ar net <strong>rekomenduoja<\/strong>, ir \u0161ie rezultatai turi \u012ftakos bendram \u012fvertinimui, tada lengvai atsiranda prie\u0161taravim\u0173 tam, k\u0105 jau\u010dia ir galvoja vertinamas <strong>darbuotojas<\/strong>, ar net tam, k\u0105 darbuotojas <strong>\u017eino<\/strong> apie <strong>darbdavio<\/strong> l\u016bkes\u010dius jam pagal paslaug\u0173 standart\u0105. Yra kit\u0173 paslaug\u0173 ir galimybi\u0173 rinkti klient\u0173 asmenin\u0119 nuomon\u0119. (Apie klient\u0173 atsiliepim\u0173 rinkimo paslaug\u0105 skaitykite <a href=\"https:\/\/trendline.ee\/en\/customer-satisfaction-feedback-gathering\/\">\u010dia<\/a> !) Jei slapto pirk\u0117jo tyrime leid\u017eiamas subjektyvumas, rezultatai tampa abejotini, nes situacijos suprantamos skirtingai. Siekiant u\u017etikrinti objektyvum\u0105, klausimynuose tur\u0117t\u0173 atsispind\u0117ti supratimas apie tiriamos paslaugos situacij\u0105 ir turi b\u016bti remiamasi konkre\u010dios \u012fmon\u0117s paslaug\u0173 standartu. Skirting\u0173 paslaug\u0173 situacijose (pvz., kepykl\u0117l\u0117je, banko kasoje, elektronikos preki\u0173 parduotuv\u0117je ar vie\u0161bu\u010dio registrat\u016broje) neabejotinai tikslinga naudoti skirtingus klausimynus, nes aptarnavimo proceso ir bendravimo su klientais pob\u016bdis \u0161iose situacijose labai skiriasi.<\/p>\r\n\r\n<p>&nbsp;<\/p>\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Kaip pasiekti slapto pirk\u0117jo paslaugos kokyb\u0119?<\/strong><\/h2>\r\n<p>\u00a0<\/p>\r\n<p><strong>2021 m. liepos 21 d<\/strong>. Europos S\u0105jungos <a href=\"https:\/\/www.eba.europa.eu\/european-banking-authority-publishes-methodological-guide-mystery-shopping\">EBA<\/a> (European Banking Authority) paskelb\u0117 profesional\u0173 sukurt\u0105 ir kruop\u0161\u010diai parengt\u0105 dokument\u0105, kuriame pateikiamos rekomenduojamos slapto pirk\u0117jo paslaugos organizavimo Europoje gair\u0117s. \u0160tai keletas gairi\u0173, kurias tur\u0117t\u0173 \u017einoti visi slapto pirk\u0117jo paslaugas teikian\u010di\u0173 bendrovi\u0173 <strong>klientai<\/strong>, kad paslauga b\u016bt\u0173 prasminga:<\/p>\r\n\r\n<p>&nbsp;<\/p>\r\n\r\n<ul class=\"wp-block-list\">\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li>vengti klausin\u0117ti slapto pirk\u0117jo <strong>asmenin\u0117s<\/strong> nuomon\u0117s;<\/li>\r\n\r\n\r\n\r\n<li>parengti <strong>ai\u0161kius scenarijus<\/strong><\/li>\r\n\r\n\r\n\r\n<li>klausimyne pateikti <strong>ne daugiau kaip<\/strong> <strong>30<\/strong> klausim\u0173;<\/li>\r\n\r\n\r\n\r\n<li>slapti pirk\u0117jai netur\u0117t\u0173 <strong>provokuoti ar ty\u010diotis<\/strong> i\u0161 tikrinamo darbuotojo, veikiau tur\u0117t\u0173 elgtis kaip \u012fprasti klientai;<\/li>\r\n\r\n\r\n\r\n<li>slapti pirk\u0117jai turi b\u016bti i\u0161samiai <strong>apmokyti<\/strong> ir <strong>instruktuoti<\/strong>;<\/li>\r\n\r\n\r\n\r\n<li>vengti klausim\u0173 <strong>apie asmenin\u0119 nuomon\u0119<\/strong>;<\/li>\r\n\r\n\r\n\r\n<li>jei tokie naudojami, <strong>atskirti<\/strong> subjektyvius klausimus nuo objektyvi\u0173;<\/li>\r\n\r\n\r\n\r\n<li>vertinti pagal tai, kaip darbuotojai laikosi <strong>\u012fmon\u0117s<\/strong> l\u016bkes\u010di\u0173;<\/li>\r\n\r\n\r\n\r\n<li>papildomi tekstiniai komentarai klausimyne <strong>neprivalomi<\/strong>;<\/li>\r\n\r\n\r\n\r\n<li>turi b\u016bti ai\u0161ku, kuris slapt\u0173 pirk\u0117j\u0173 <strong>projekto vadovas<\/strong> tikrinimo laikotarpiu bendraus su slaptais pirk\u0117jais;<\/li>\r\n\r\n\r\n\r\n<li>rezultatai turi b\u016bti suskirstyti \u012f <strong>kategorijas<\/strong>.<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p>\u00a0<\/p>\r\n<p><strong>Vartojami vaistai turi b\u016bti kokybi\u0161ki.<\/strong> Jei viskas bus gerai aptarta ir i\u0161spr\u0119sta pasirengimo darbui metu, slapto pirk\u0117jo paslauga darbuotojams nesukels <strong>alergini\u0173 reakcij\u0173<\/strong>, o veikiau bus priemon\u0117, <strong>palaikanti<\/strong>, <strong>stiprinanti<\/strong> ir <strong>sistemingai ugdanti<\/strong> kiekvien\u0105 darbuotoj\u0105 atskirai, o kartu augs ir vis\u0105 \u012fmon\u0119.<\/p>\r\n\r\n<p><strong>Eero Palm<\/strong><br \/>\u201eTrendline Analytics\u201c generalinis direktorius<\/p>\r\n\r\n<p>&nbsp;<\/p>\r\n\r\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/i0.wp.com\/trendline.ee\/wp-content\/uploads\/2023\/03\/image.png?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" class=\"wp-image-19731\" src=\"https:\/\/i0.wp.com\/trendline.ee\/wp-content\/uploads\/2023\/03\/image.png?resize=16%2C16&#038;ssl=1\" alt=\"\" \/><\/a><\/figure>\r\n\r\n<p>&nbsp;<\/p>\r\n\r\n<p class=\"has-white-color has-text-color\">.<\/p>\r\n\r\n<p>&nbsp;<\/p>\r\n\r\n<p>\r\n\r\n <strong>Trendline<\/strong> &#8211; vair\u0101k nek\u0101 <strong>20<\/strong> gadu pieredze.!<\/p>\r\n<p><a href=\"https:\/\/i0.wp.com\/trendline.ee\/wp-content\/uploads\/2022\/07\/icons8-Guarantee-100-20.png?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"100\" class=\"wp-image-18003\" src=\"https:\/\/i0.wp.com\/trendline.ee\/wp-content\/uploads\/2022\/07\/icons8-Guarantee-100-20.png?resize=100%2C100&#038;ssl=1\" alt=\"Trendline Analytics 20 aastat kogemust - koolitused, testostud, teenindusstandardid, k\u00fcsitlused\" \/><\/a><\/p>\r\n\r\n<p>&nbsp;<\/p>\r\n<!-- \/wp:post-content -->\r\n<p><!-- wp:paragraph -->\u00a0<\/p>\r\n<p><!-- \/wp:paragraph -->[\/vc_column_text][\/vc_column][\/vc_row]<\/p><\/div>","protected":false},"excerpt":{"rendered":"<p>Kaip suprasti, ar tai KOKYB\u0116 slapto pirk\u0117jo paslauga? Kod\u0117l tai taip svarbu?<\/p>\n<p>Juk remiantis tyrim\u0173 rezultatais, sudaromi ateities veiksm\u0173 planai \u2013 nustatomas \u201egydymas\u201c.<br \/>\nKaip \u012fvertinti gydytojo kokyb\u0119? Kas skiria (rekomenduoja) vaistus? <\/p>\n<p>Straipsnyje, be kita ko, akcentuojami patarimai, kaip organizuoti bandomuosius pirkimus i\u0161 dokumento, sukurto remiantis i\u0161samia Europos S\u0105jungos EBA (Europos bankininkyst\u0117s institucijos) analize, paskelbtu 2021 m. liepos 21 d. Rasite brand\u017ei\u0173 patarim\u0173 su rekomenduojamomis gair\u0117mis organizuojant bandomuosius pirkimus Europoje.<br \/>\nSkaityti daugiau &#8230;<\/p>\n","protected":false},"author":1,"featured_media":10020,"comment_status":"closed","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[130,81,129,128],"tags":[],"class_list":["post-19628","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-avaleht-lt","category-slapto-pirkejo-tyrimai","category-top-2-lt","category-top-loetud-lt","category-130","category-81","category-129","category-128","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kaip teikti KOKYBI\u0160KAS slapto pirk\u0117jo paslaugas? - Trendline<\/title>\n<meta name=\"description\" content=\"Slapto apsipirkimo kokyb\u0117 lemia \u201ediagnoz\u0117s\u201c tikslum\u0105! 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