{"id":20352,"date":"2022-02-02T17:15:10","date_gmt":"2022-02-02T14:15:10","guid":{"rendered":"https:\/\/trendline.ee\/?p=20352"},"modified":"2025-05-18T22:42:39","modified_gmt":"2025-05-18T19:42:39","slug":"neto-popularitates-raditajs-nps-kas-tas-ir-un-ka-to-izmantot","status":"publish","type":"post","link":"https:\/\/trendline.ee\/lv\/neto-popularitates-raditajs-nps-kas-tas-ir-un-ka-to-izmantot\/","title":{"rendered":"Neto popularit\u0101tes r\u0101d\u012bt\u0101js\u00a0[NPS] \u2013 kas tas ir un k\u0101 to izmantot?"},"content":{"rendered":"

[vc_row][vc_column][vc_raw_html css=””]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[\/vc_raw_html][\/vc_column][\/vc_row][vc_row][vc_column][vc_raw_html css=””]JTNDJTIxLS0lMjBHb29nbGUlMjBUYWclMjBNYW5hZ2VyJTIwJTI4bm9zY3JpcHQlMjklMjAtLSUzRSUwQSUzQ25vc2NyaXB0JTNFJTNDaWZyYW1lJTIwc3JjJTNEJTIyaHR0cHMlM0ElMkYlMkZ3d3cuZ29vZ2xldGFnbWFuYWdlci5jb20lMkZucy5odG1sJTNGaWQlM0RHVE0tVzQ3VFQ3VzYlMjIlMEFoZWlnaHQlM0QlMjIwJTIyJTIwd2lkdGglM0QlMjIwJTIyJTIwc3R5bGUlM0QlMjJkaXNwbGF5JTNBbm9uZSUzQnZpc2liaWxpdHklM0FoaWRkZW4lMjIlM0UlM0MlMkZpZnJhbWUlM0UlM0MlMkZub3NjcmlwdCUzRSUwQSUzQyUyMS0tJTIwRW5kJTIwR29vZ2xlJTIwVGFnJTIwTWFuYWdlciUyMCUyOG5vc2NyaXB0JTI5JTIwLS0lM0U=[\/vc_raw_html][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Neto popularit\u0101tes r\u0101d\u012bt\u0101js ir skaitlis, kas par\u0101da populariz\u0113t\u0101ju p\u0101rsvaru vai domin\u0113jo\u0161o st\u0101vokli. Kad ideja ir rad\u012bta? Ar k\u0101du m\u0113r\u0137i? K\u0101 notiek apr\u0113\u0137ins? K\u0101p\u0113c un k\u0101 to izmantot?<\/p>\r\n\r\n

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K\u0101ds ir neto popularit\u0101tes r\u0101d\u012bt\u0101ja izstr\u0101d\u0101\u0161anas m\u0113r\u0137is?<\/strong><\/h2>\r\n\r\n

NPS apr\u0113\u0137inu pirms vair\u0101k nek\u0101 20 gadiem izstr\u0101d\u0101ja Frederiks F.\u00a0Reihhelds Amerikas Savienotaj\u0101s Valst\u012bs. To ir pie\u0146\u0113mu\u0161i daudzi uz\u0146\u0113mumi vis\u0101 pasaul\u0113. M\u0113r\u0137is bija\u00a0prognoz\u0113t<\/strong>\u00a0n\u0101kotni, lai sp\u0113tu\u00a0rea\u0123\u0113t<\/strong>\u00a0uz\u00a0uz\u0146\u0113m\u0113jdarb\u012bbas izaugsmes<\/strong>\u00a0vajadz\u012bb\u0101m. Ir lo\u0123iski sagaid\u012bt, ka tad, ja ir liels skaits akt\u012bvu populariz\u0113t\u0101ju (atbalst\u012bt\u0101ju, piekrit\u0113ju, propagand\u0113t\u0101ju, run\u0101t\u0101ju<\/em>), tad\u00a0uz\u0146\u0113m\u0113jdarb\u012bba att\u012bst\u012bsies<\/strong>. Protams, ir sapr\u0101t\u012bgi\u00a0sagatavoties<\/strong>\u00a0r\u012btdienas izaugsmei un nepalaist to gar\u0101m.<\/p>\r\n\r\n

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Jaut\u0101jums, skala un apr\u0113\u0137ina formula?<\/h2>\r\n\r\n

Neto popularit\u0101tes r\u0101d\u012bt\u0101ja jaut\u0101jums ir formul\u0113ts \u0161\u0101di:\u00a0\u201cCik liela ir varb\u016bt\u012bba, ka j\u016bs ieteiktu [uz\u0146\u0113muma nosaukums] saviem draugiem, pazi\u0146\u0101m un kol\u0113\u0123iem?\u201d Nov\u0113rt\u0113jiet skal\u0101 no nulles l\u012bdz desmit, kur \u201c0\u201d noz\u012bm\u0113 \u201cmaz ticams\u201d un \u201c10\u201d noz\u012bm\u0113 \u201c\u013coti ticams\u201d.<\/em><\/strong><\/p>\r\n\r\n

Izmanto\u00a011 ballu skalu<\/strong>. Tiek sagrup\u0113ti akt\u012bvie pozit\u012bvie\u00a0populariz\u0113t\u0101ji<\/strong>, akt\u012bvie negat\u012bvie\u00a0kritiz\u0113t\u0101ji<\/strong>\u00a0un\u00a0pas\u012bvie<\/strong>klienti.<\/p>\r\n\r\n

Rezult\u0101ts tiek ieg\u016bts, no\u00a0populariz\u0113t\u0101jiem<\/strong>\u00a0at\u0146emot\u00a0kritiz\u0113t\u0101jus<\/strong>. 11 ballu skal\u0101 kritiz\u0113t\u0101ji ir tie, kas izv\u0113las\u00a00\u20136<\/strong>, savuk\u0101rt pozit\u012bvie populariz\u0113t\u0101ji izv\u0113las\u00a09<\/strong>\u00a0un\u00a010<\/strong>. Atbild\u0113t\u0101ji, kas izv\u0113las 7 un 8, ir izsl\u0113gti no apr\u0113\u0137ina. T\u0101p\u0113c ka m\u0113r\u0137is ir atrast\u00a0faktisko<\/strong>\u00a0populariz\u0113t\u0101ju\u00a0attiec\u012bbu<\/strong>, nevis tikai simpatiz\u0113t\u0101ju vai apmierin\u0101to klientu skaitu. T\u0101d\u0113j\u0101di rezult\u0101ti ir diapazon\u0101 no -100% (ja visi ir kritiz\u0113t\u0101ji) l\u012bdz +100% (ja visi ir populariz\u0113t\u0101ji). Par 0 liel\u0101ks rezult\u0101ts ir pozit\u012bvs, jo noz\u012bm\u0113, ka akt\u012bvu populariz\u0113t\u0101ju ir vair\u0101k nek\u0101 akt\u012bvu kritiz\u0113t\u0101ju, un m\u0113s varam sagaid\u012bt izaugsmi no \u0161iem \u201capmierin\u0101tajiem p\u0101rdev\u0113jiem\u201d.<\/p>\r\n\r\n

PIEM\u0112RS.
\u201cTrendline\u201d p\u0101rskats par klientu apkalpo\u0161anu Igaunij\u0101 (2023. gada august\u0101). Taj\u0101 ir\u00a020<\/strong>% \u201cza\u013c\u0101 kr\u0101s\u0101<\/strong>\u201d (pozit\u012bvie populariz\u0113t\u0101ji) un\u00a043<\/strong>% \u201csarkan\u0101 kr\u0101s\u0101<\/strong>\u201d (negat\u012bvie kriti\u0137i). L\u012bdz ar to neto popularit\u0101tes r\u0101d\u012bt\u0101js klientu apkalpo\u0161anai Igaunij\u0101 ir (20% \u2013 43% =)\u00a0-23<\/strong>% (m\u012bnus 23%). NPS formul\u0101 tiek ignor\u0113ts rezult\u0101ts \u201cpel\u0113k\u0101 kr\u0101s\u0101<\/strong>\u201d (37%).<\/p>\r\n\r\n

Ekr\u0101nuz\u0146\u0113mums no \u201cTrendline\u201d platformas, \u201cKlientu apkalpo\u0161ana Igaunij\u0101\u201d NPS (2023. gada augusts, rezult\u0101ts\u00a0-23%)<\/p>\r\n\r\n

Aicin\u0101m piedal\u012bties \u201cTrendline\u201d izlases veida aptauj\u0101 un dal\u012bties sav\u0101s p\u0101rdom\u0101s. Atbildiet, izmantojot \u0161o\u00a0saiti<\/a><\/strong> (p\u0113c raksta izlas\u012b\u0161anas).<\/p>\r\n\r\n

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\"Screenshot<\/figure>\r\n\r\n

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K\u0101di ir neto popularit\u0101tes r\u0101d\u012bt\u0101ja tr\u016bkumi<\/strong>?<\/h2>\r\n\r\n

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1.\u00a0Subjektivit\u0101te<\/strong><\/h3>\r\n\r\n

Respondentiem var b\u016bt gr\u016bti orient\u0113ties 11 ballu skal\u0101. Pie\u0146emt l\u0113mumu par to, vai nov\u0113rt\u0113t ieteikumu ar 7, 8 vai 9, ir diezgan sare\u017e\u0123\u012bti. Protams, daudzi cilv\u0113ki izvair\u0101s dot nov\u0113rt\u0113jumu 10, jo \u201cvienm\u0113r ir iesp\u0113jams veikt uzlabojumus\u201d.<\/p>\r\n\r\n

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2.\u00a0At\u0161\u0137ir\u012bga skalas izpratne<\/strong><\/h3>\r\n\r\n

Respondenti un jaut\u0101t\u0101ji var at\u0161\u0137ir\u012bgi interpret\u0113t skalu. Piem\u0113ram, tie, kas nov\u0113rt\u0113 ar 8 ball\u0113m, var dom\u0101t, ka ir sniegu\u0161i pozit\u012bvu\u00a0atsauksmi<\/a>\u00a0un ieteikumu, ta\u010du NPS apr\u0113\u0137in\u0101 vi\u0146i tiek uzskat\u012bti par kritiz\u0113t\u0101jiem vai pas\u012bviem respondentiem.<\/p>\r\n\r\n

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3.\u00a0Neto popularit\u0101tes r\u0101d\u012bt\u0101ja nepareiza izmanto\u0161ana<\/strong><\/h3>\r\n\r\n

Ja tiek aizmirsts NPS \u012bstais m\u0113r\u0137is, tas tiks k\u013c\u016bdaini izmantots nelo\u0123iskos kontekstos. Piem\u0113ram, da\u017e\u0101s\u00a0konkur\u0113tnesp\u0113j\u012bg\u0101s vid\u0113s<\/strong>. Da\u017e\u0101m organiz\u0101cij\u0101m, t\u0101d\u0101m k\u0101 ie\u0146\u0113mumu dienests vai ugunsdz\u0113s\u012bbas dienests, ir augsti NPS r\u0101d\u012bt\u0101ji, tom\u0113r tas var nenovest pie re\u0101las uz\u0146\u0113m\u0113jdarb\u012bbas izaugsmes, jo to jom\u0101s gandr\u012bz nav nek\u0101das konkurences. (Es noteikti ieteiktu vajadz\u012bbas gad\u012bjum\u0101 zvan\u012bt ugunsdz\u0113s\u012bbas dienestam pat tad, ja tas nepat\u012bk. Neesmu \u012bsti p\u0101rliecin\u0101ts par ie\u0146\u0113mumu dienestu.)<\/p>\r\n\r\n

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4.\u00a0Apmierin\u0101to klientu izsl\u0113g\u0161ana<\/strong><\/h3>\r\n\r\n

NPS nav apmierin\u0101t\u012bbas r\u0101d\u012bt\u0101js, jo taj\u0101 ir ignor\u0113ti\u00a0apmierin\u0101to<\/strong>\u00a0klientu viedok\u013ci. Tas var rad\u012bt p\u0101rpratumu, ja izmanto jaut\u0101jumu par apmierin\u0101t\u012bbu, bet NPS formula apr\u0113\u0137ina ballu skaitu, pamatojoties uz ieteikumiem.<\/p>\r\n\r\n

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5.\u00a0Ieteikuma<\/strong>\u00a0un\u00a0apmierin\u0101t\u012bbas<\/strong>\u00a0nesinon\u012bmu\u00a0aspekts<\/strong><\/h3>\r\n\r\n

T\u0101tad ieteikums un apmierin\u0101t\u012bba nav sinon\u012bmi.<\/p>\r\n\r\n

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6.\u00a0Kritiz\u0113t\u0101ji neveic nek\u0101das re\u0101las darb\u012bbas<\/strong><\/h3>\r\n\r\n

Klients var b\u016bt \u013coti neapmierin\u0101ts, ta\u010du par to ska\u013ci nerun\u0101. Vi\u0146\u0161 akt\u012bvi nec\u012bn\u0101s pret pakalpojumu (kritiz\u0113t\u0101ji) vai, glu\u017ei pret\u0113ji, apmierin\u0101ts klients var akt\u012bvi neieteikt (populariz\u0113t\u0101js). Respondenti, kuru v\u0113rt\u0113jums ir\u00a00\u20136<\/strong>\u00a0balles, var neb\u016bt t\u0101di, kas kritiz\u0113 vai zobojas vai veic k\u0101das darb\u012bbas pret uz\u0146\u0113mumu. NPS jaut\u0101jums bija par ieteikuma iesp\u0113jam\u012bbu,\u00a0nevis akt\u012bvu pretdarb\u012bbu<\/strong>\u00a0vai ieteikumu. Kritisku ierakstu vai atsauksmi var sniegt tie, kas ir atz\u012bm\u0113ju\u0161i 1 vai 2, nevis tie, kuri devu\u0161i 5 vai 6.<\/p>\r\n\r\n

Neto popularit\u0101tes r\u0101d\u012bt\u0101ja sist\u0113mai un formulai ir zin\u0101mi ierobe\u017eojumi, un t\u0101 var neb\u016bt piem\u0113rota vis\u0101m situ\u0101cij\u0101m. Pirms to izmantot, lai pie\u0146emtu l\u0113mumus par uz\u0146\u0113mumu vai t\u0101 pakalpojumiem, ir svar\u012bgi izprast\u00a0m\u0113r\u0137i<\/strong>\u00a0un\u00a0kontekstu<\/strong>. K\u0101p\u0113c trauc\u0113t klientus tikai izklaides d\u0113\u013c, ja netiks pie\u0146emti nek\u0101di l\u0113mumi?<\/p>\r\n\r\n

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Nosac\u012bjuma formul\u0113jumi<\/strong><\/h2>\r\n\r\n

V\u0113l\u0113\u0161an\u0101s<\/strong>\u00a0sniegt ieteikumu nav tas pats, kas\u00a0faktiskais\u00a0<\/strong>ieteikums! Ieteikums ir izm\u0113r\u0101ms, ja jaut\u0101jums ir aptuveni \u0161\u0101ds:\u00a0\u201cCik daudziem draugiem, pazi\u0146\u0101m un kol\u0113\u0123iem esat ieteicis m\u016bsu pakalpojumus?\u201d<\/strong><\/em>\u00a0Un vienl\u012bdz svar\u012bgs b\u016btu jaut\u0101jums:\u00a0\u201cCik daudziem draugiem un pazi\u0146\u0101m esat ieteicis neizmantot m\u016bsu pakalpojumu?\u201d<\/strong><\/em>\u00a0Un to neto rezult\u0101ts b\u016btu\u00a0objekt\u012bvs<\/strong>. Run\u0101 ar nosac\u012bjumu t\u0101di v\u0101rdi k\u0101 \u201cgrib\u0113tu\u201d, \u201cvar\u0113tu\u201d, \u201cvajadz\u0113tu\u201d (un pirms tam v\u0101rds \u201ciesp\u0113jams\u201d) ir nevis darb\u012bbas, bet gan sl\u0113ptas iek\u0161\u0113j\u0101s domas. Ja pirms vair\u0101kiem gadiem es jaut\u0101tu savai dz\u012bvesbiedrei,\u00a0\u201cCik ticams, ka tu apprec\u0113tos ar mani, ja es pied\u0101v\u0101tu?\u201d<\/strong><\/em>. Es dom\u0101ju, ka \u0161\u0101da\u00a0nenoteikta<\/strong>\u00a0aplinkus runa b\u016btu \u0161\u0137itusi diezgan d\u012bvaina. Vi\u0146a b\u016btu cie\u0146pilni atbild\u0113jusi:\u00a0\u201cIesp\u0113jams, es sniegtu atbildi, ja es to apsv\u0113rtu.\u201d<\/strong><\/em>\u00a0Tas nedotu daudz skaidr\u012bbas nevienam no mums.<\/p>\r\n\r\n

Visa sp\u0113le ar neto popularit\u0101tes r\u0101d\u012bt\u0101ju ir tikai p\u0101rdomu l\u012bmen\u012b, nevis veikto darb\u012bbu l\u012bmen\u012b. Tikai uz \u0161\u012b pamata m\u0113s visdr\u012bz\u0101k nevaram pie\u0146emt l\u0113mumus, kas patie\u0161\u0101m ietekm\u0113 uz\u0146\u0113mumu. Tom\u0113r, ja pie\u0146emam, ka ieteikums ir \u012bsts, tad gan \u201csarkanai\u201d (neapmierin\u0101tie kriti\u0137i<\/strong>), gan \u201cza\u013cai\u201d (populariz\u0113t\u0101ji) pusei j\u0101pau\u017e savs viedoklis re\u0101li un akt\u012bvi. Neto popularit\u0101tes r\u0101d\u012bt\u0101ja rezult\u0101ts par\u0101d\u012btu, kur\u0161 galu gal\u0101 domin\u0113. Es pie\u0146emu, ka \u0161\u0101das past\u0101v\u012bgas publiskas debates un str\u012bdi starp \u0161\u012bm pus\u0113m (soci\u0101laj\u0101s aprind\u0101s, draugu grup\u0101s, apkaim\u0113s) var\u0113tu b\u016bt\u00a0sam\u0113r\u0101 reti<\/strong>. B\u016btu diezgan ne\u0113rti, ja diskusijas par da\u017e\u0101diem pakalpojumu sniedz\u0113jiem, ieteikumiem un negat\u012bv\u0101m atsauksm\u0113m b\u016btu biju\u0161as draugu lok\u0101. Tas var izrais\u012bt\u00a0str\u012bdus<\/strong>\u00a0draugu starp\u0101.<\/p>\r\n\r\n

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Uz\u0146\u0113mumi praks\u0113 nepa\u013caujas uz klientu ieteikumiem.<\/strong><\/h2>\r\n\r\n

Vai zin\u0101t sav\u0101 valst\u012b t\u0101dus uz\u0146\u0113mumus, kas p\u0113d\u0113jo 10 vai 20 gadu laik\u0101 ir pie\u0146\u0113mu\u0161i re\u0101lus\u00a0l\u0113mumus par papla\u0161in\u0101\u0161anos, pamatojoties uz neto popularit\u0101tes r\u0101d\u012bt\u0101ju<\/strong>? Vai uz\u0146\u0113m\u0113jdarb\u012bbu objekt\u012bvi vair\u0101k ir ietekm\u0113ju\u0161as regul\u0101ras kr\u012bzes un sp\u0113ja uz t\u0101m rea\u0123\u0113t? Vai uz\u0146\u0113muma pan\u0101kumi galvenok\u0101rt ir saist\u012bti arsp\u0113c\u012bgu m\u0101rketingu<\/strong>\u00a0un\u00a0kvalitat\u012bvu p\u0101rdo\u0161anu<\/strong>\u00a0un\u00a0klientu apkalpo\u0161anu<\/strong>, vai t\u0101du \u0101r\u0113ju (NPS) loj\u0101lo populariz\u0113t\u0101ju p\u0101rsvaru, kas c\u012bn\u0101s pret kritiz\u0113t\u0101jiem? K\u0101ds Biznesa augstskolas absolvents var\u0113tu r\u016bp\u012bgi izp\u0113t\u012bt \u0161\u012bs saiknes attiec\u012bg\u0101s valsts kontekst\u0101.<\/p>\r\n\r\n

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Teorijas stipr\u0101s puses:<\/strong><\/h2>\r\n\r\n

NPS datu v\u0101k\u0161ana pal\u012bdz izprast klientu noska\u0146ojumu. Tas sniedz ieskatu par to, kas notiek klienta pr\u0101t\u0101. Protams, sazinoties ar klientiem un veicot aptaujas, var sekot l\u012bdzi klientu pulsam. Un pat\u00a0netie\u0161\u0101<\/strong>\u00a0vai\u00a0abstrakt\u0101<\/strong>\u00a0veid\u0101.<\/p>\r\n\r\n

Regul\u0101ra atgriezenisk\u0101s saites mekl\u0113\u0161ana no klientiem ar\u012b m\u0113reni\u00a0disciplin\u0113 darbiniekus<\/strong>. Vi\u0146i cen\u0161as vair\u0101k. Ir lietder\u012bgi sa\u0146emt \u012bpa\u0161u br\u012bva teksta inform\u0101ciju, kas var sniegt v\u0113rt\u012bgas papildu atzi\u0146as. Tom\u0113r \u0161is jaut\u0101jums\u00a0neattiecas<\/strong>\u00a0uz NPS teoriju vai t\u0101 apr\u0113\u0137ina formulu. Br\u012bva teksta jaut\u0101juma pievieno\u0161ana ir piem\u0113rota neliela respondentu skaita gad\u012bjum\u0101. Turkl\u0101t ir vajadz\u012bgs ar\u012b pieejams un kompetents darbasp\u0113ks, lai p\u0101rl\u016bkotu atsevi\u0161\u0137us teksta koment\u0101rus.<\/p>\r\n\r\n

Jaut\u0101jums \u201cK\u0101p\u0113c?<\/strong>\u201d var neb\u016bt \u013coti noder\u012bgs\u00a0neapmierin\u0101tiem<\/strong>\u00a0respondentiem<\/strong>, ja aptauja ir\u00a0anon\u012bma<\/strong>. Tad nav iesp\u0113jams sekot l\u012bdzi vai\u00a0atg\u016bt vi\u0146u uztic\u012bbu<\/strong>. Pie tam, ja aptauja nav\u00a0anon\u012bma<\/strong>, daudzi respondenti var\u00a0vilcin\u0101ties<\/strong>\u00a0vai attur\u0113ties sniegt atgriezenisko saiti. Anon\u012bm\u0101s aptauj\u0101s nav garantijas, ka atgriezenisk\u0101 saite ir no \u012bstiem klientiem. Da\u013c\u0113ji var\u0113tu b\u016bt jokdari vai viltotas atbildes.<\/p>\r\n\r\n

 <\/p>\r\n\r\n

\u201cTrendline\u201d ieteikums pakalpojumu sniedz\u0113jiem:<\/strong><\/h2>\r\n\r\n

Vienm\u0113r jaut\u0101jiet, ko klienti dom\u0101! Zin\u0101\u0161anas par klientu pieredzi un klientu atgriezenisk\u0101s saites sa\u0146em\u0161ana ir nenov\u0113rt\u0113jama. Pirms jaut\u0101jumu formul\u0113\u0161anas izlemiet, ko un k\u0101p\u0113c v\u0113laties zin\u0101t. Un p\u0113c tam izv\u0113lieties apr\u0113\u0137ina formulas (t. i., ko pl\u0101nojat dar\u012bt ar ieg\u016btajiem datiem). Ja patie\u0161\u0101m v\u0113laties saprast\u00a0akt\u012bvo populariz\u0113t\u0101ju<\/strong>\u00a0rezult\u0101tu p\u0113c kait\u0113juma, ko rada\u00a0kritiz\u0113t\u0101ji<\/strong>, tad NPS jaut\u0101jums labi atbilst. Ja v\u0113laties noskaidrot klientu apmierin\u0101t\u012bbas l\u012bmeni, \u0146emiet v\u0113r\u0101 visu respondentu atsauksmes un izanaliz\u0113jiet apmierin\u0101t\u012bbas l\u012bmeni. Papildus neto popularit\u0101tes r\u0101d\u012bt\u0101jam uzdodiet \u012bpa\u0161i formul\u0113tus jaut\u0101jumus par apmierin\u0101t\u012bbu ar produktu un\/vai pakalpojumu. Padariet atbil\u017eu snieg\u0161anu klientam p\u0113c iesp\u0113jas vieglu un vienk\u0101r\u0161u. \u201cTrendline Analytics\u201d izmanto gan NPS formulu, gan citas formas, lai saprastu klienta attieksmi. Aicin\u0101m\u00a0jaut\u0101t vair\u0101k<\/a>!<\/p>\r\n\r\n

\u0112ro Palms (Eero Palm<\/em>)
\u201cTrendline Analytics\u201d, izpilddirektors<\/p>\r\n\r\n

 <\/p>\r\n\r\n

\"\"<\/a><\/figure>\r\n

[\/vc_column_text][\/vc_column][\/vc_row]<\/p><\/div>","protected":false},"excerpt":{"rendered":"

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K\u0101p\u0113c un k\u0101 to izmantot?<\/p>\n","protected":false},"author":1,"featured_media":19444,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[131,80,132,133],"tags":[141],"class_list":["post-20352","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-avaleht-lv","category-slepena-vertesana","category-top-2-lv","category-top-loetud-lv","tag-neto-popularitates-raditajs","category-131","category-80","category-132","category-133","description-off"],"yoast_head":"\nNeto popularit\u0101tes r\u0101d\u012bt\u0101js\u00a0[NPS] \u2013 kas tas ir un k\u0101 to izmantot?<\/title>\n<meta name=\"description\" content=\"Neto popularit\u0101tes r\u0101d\u012bt\u0101js ir skaitlis, kas par\u0101da populariz\u0113t\u0101ju p\u0101rsvaru vai domin\u0113jo\u0161o st\u0101vokli. 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Kad ideja ir rad\u012bta? Ar k\u0101du m\u0113r\u0137i? K\u0101p\u0113c un k\u0101 to izmantot?","breadcrumb":{"@id":"https:\/\/trendline.ee\/lv\/neto-popularitates-raditajs-nps-kas-tas-ir-un-ka-to-izmantot\/#breadcrumb"},"inLanguage":"lv-LV","potentialAction":[{"@type":"ReadAction","target":["https:\/\/trendline.ee\/lv\/neto-popularitates-raditajs-nps-kas-tas-ir-un-ka-to-izmantot\/"]}]},{"@type":"ImageObject","inLanguage":"lv-LV","@id":"https:\/\/trendline.ee\/lv\/neto-popularitates-raditajs-nps-kas-tas-ir-un-ka-to-izmantot\/#primaryimage","url":"https:\/\/trendline.ee\/wp-content\/uploads\/2023\/02\/kliendikogemuse-kaardistamine-tagasiside-kusimine-kogumine-Trendline-Analytics.png","contentUrl":"https:\/\/trendline.ee\/wp-content\/uploads\/2023\/02\/kliendikogemuse-kaardistamine-tagasiside-kusimine-kogumine-Trendline-Analytics.png","width":2558,"height":1080,"caption":"kliendikogemuse kaardistamine tagasiside k\u00fcsimine kogumine Trendline Analytics net promoter score NPS soovitusindeks Neto popularit\u0101tes r\u0101d\u012bt\u0101js"},{"@type":"BreadcrumbList","@id":"https:\/\/trendline.ee\/lv\/neto-popularitates-raditajs-nps-kas-tas-ir-un-ka-to-izmantot\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/trendline.ee\/lv\/"},{"@type":"ListItem","position":2,"name":"Neto popularit\u0101tes r\u0101d\u012bt\u0101js\u00a0[NPS] \u2013 kas tas ir un k\u0101 to izmantot?"}]},{"@type":"WebSite","@id":"https:\/\/trendline.ee\/lv\/#website","url":"https:\/\/trendline.ee\/lv\/","name":"Trendline","description":"Mõõdetavalt paremaks!","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/trendline.ee\/lv\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"lv-LV"},{"@type":"Person","@id":"https:\/\/trendline.ee\/lv\/#\/schema\/person\/f3ef8ebd371819514211727ac39daf10","name":"Trendline","image":{"@type":"ImageObject","inLanguage":"lv-LV","@id":"https:\/\/secure.gravatar.com\/avatar\/d714f3b2f0950e0cff7dfd034c37217d7101e94c97053c8c3fe60c8734a5850b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d714f3b2f0950e0cff7dfd034c37217d7101e94c97053c8c3fe60c8734a5850b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d714f3b2f0950e0cff7dfd034c37217d7101e94c97053c8c3fe60c8734a5850b?s=96&d=mm&r=g","caption":"Trendline"},"url":"https:\/\/trendline.ee\/lv\/author\/admin\/"}]}},"jetpack_featured_media_url":"https:\/\/trendline.ee\/wp-content\/uploads\/2023\/02\/kliendikogemuse-kaardistamine-tagasiside-kusimine-kogumine-Trendline-Analytics.png","jetpack_sharing_enabled":true,"jetpack_likes_enabled":false,"_links":{"self":[{"href":"https:\/\/trendline.ee\/lv\/wp-json\/wp\/v2\/posts\/20352","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trendline.ee\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trendline.ee\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trendline.ee\/lv\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/trendline.ee\/lv\/wp-json\/wp\/v2\/comments?post=20352"}],"version-history":[{"count":4,"href":"https:\/\/trendline.ee\/lv\/wp-json\/wp\/v2\/posts\/20352\/revisions"}],"predecessor-version":[{"id":24177,"href":"https:\/\/trendline.ee\/lv\/wp-json\/wp\/v2\/posts\/20352\/revisions\/24177"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/trendline.ee\/lv\/wp-json\/wp\/v2\/media\/19444"}],"wp:attachment":[{"href":"https:\/\/trendline.ee\/lv\/wp-json\/wp\/v2\/media?parent=20352"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trendline.ee\/lv\/wp-json\/wp\/v2\/categories?post=20352"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trendline.ee\/lv\/wp-json\/wp\/v2\/tags?post=20352"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}

Saikne starp\u00a0NPS<\/a>\u00a0un klientu re\u0101lo lojalit\u0101ti un t\u0101s saist\u012bba ar turpm\u0101ko izaugsmi ir labi\u00a0izp\u0113t\u012bta<\/a>. J\u016bs varat las\u012bt visaptvero\u0161u rakstu un anal\u012bzi, kas balst\u012bta uz 2018. gada p\u0113t\u012bjumiem. Da\u017ei \u0161aj\u0101 p\u0113t\u012bjum\u0101 iesaist\u012btie uz\u0146\u0113mumi ir \u201cTwitter\u201d, \u201cBurger King\u201d, \u201cAmerican Express\u201d, \u201cGap\u201d, \u201cUber\u201d, \u201cNetflix\u201d, \u201cMicrosoft\u201d, \u201cAirbnb\u201d, \u201cAmazon\u201d un \u201cStarbucks\u201d. P\u0113t\u012bjumu organiz\u0113ja Krist\u012bna \u0160t\u0101lkopfa no \u201cC Space\u201d. Par to var las\u012bt H\u0101rvardas biznesa apskat\u0101\u00a0Harvard Business Review<\/a>. B\u016bs interesanti pap\u0113t\u012bt dzi\u013c\u0101k.<\/p>\r\n\r\n