Mystery Shopping service could easily cause an allergic reaction in company. Read in this article what can go wrong and how a company can avoid it. It is alaso very important to help service staff to understand the goal of this service and not to overreact.
Mystery Shopping quality – how to measure it? Why is it so important?
After all, based on the results of the tests, future action plans are established – “treatment” is determined.
How to evaluate the quality of a doctor? The level of who prescribes (recommends) the medicine?
The article highlights, among other things, the advice for organizing mystery shopping from a document created on the basis of a thorough analysis by the EBA (European Banking Authority) of the European Union, published on July 21, 2021. You will find mature advice with recommended guidelines for organizing Mystery Shopping in Europe.
Read more …