Measurably better!

Trendline – since 2002.

Experiences come while experiencing. Training and Mystery Shopping company Trendline has served hospitality, retail and B2B companies successfully for more than 20 years.
We are happy to give this experience to your use in ALL BALTICS.

WE´RE SMILING⎟Registration for 2026 is open

Aitäh et naeratasid 2025 Trendline Analytics CX

Read about the campaign: ``We're Smiling!`` ›

Mystery Shopping in all Baltic countries

We measure Your staff`s service and sales skills.
We find out where the “leaks” are. We’ll show you how much effort (in %) you’ve put into achieving today’s results.

Learn more ›

Customer Service Standards

“Lets play ball!” … but based on what rules? Basketball, volleyball, football, … baseball?
We create Customer Service Standards and detailed guides according to the concept of each company and its departments.

Customer feedback and CX

Customer feedback is priced in gold. Trendline service keeps you in the loop with what your customers think, how they feel and if they are happy. Rather than overwhelming customers with requests, we create a natural way for them to provide feedback at their convenience.

Learn more ›

On the exit page ("thank you" page) it is possible to enter a different logo or image from the home page.

In the survey header, your logo and the background color of the header. For example, the distinctive color of your business.

Possibility to unsubscribe.
In this case, personal invitations will no longer be sent.

You can use different types of questions in the surveys:
- multiple choice answers
- yes/no
- rating 1 - 5
- NPS, (0-10)
- free text

Languages of the polls are chooseable by every user. We will enter translations during the preparation work. The person who fills the poll can do it for example in Finnish but You can read the results in English.

SURVEY SAMPLE

Trainings

We teach new ones and make trainings for experienced ones.

Thanks to our Mystery Shopping experience (in retail, hospitality, financial and catering areas) we know exactly where the weak spots are.

Refresh Your teams!

Internal Auditing Tool

Our User Interface is a practical tool for midlevel managers, coaches, trainers and etc. to make shadow observations and to analyze the progress of employees.

User Interface will analyze and show exact weak spots by company, by department and by employee.

Learn more ›

Multilingual Service

Trendline Mystery Shopping and Internal Audit Platform “speaks” and “swiches” between ENG, RUS, LAT, LIT, FIN, EST, ESP …
We like to learn new languages.

Great solution for international corporations who are operating in different Countries.

3 key factors of High Quality
Mystery Shopping

TAILOR MADE
QUESTIONNAIRES

Thanks to the 20 years
of traning work experience we know how to focuse on relevant.

During the preparation period we make the Questionaires which are in harmony with Your Service Standards and expectations.

unique unikaalsed testostjad mystery shoppers sihtgrupp osalejad kellele on turunduskoolitus mõeldud suunatud digimüügi koolitus teeninduskoolitus juhtimiskoolitus

UNIQUE
MYSTERY SHOPPERS

All of our new Mystery Shoppers will be trained during webseminar to help them to understand the goal of the service and service process. Our Mystery Shoppers provide their service exclusevely for Trendline Analytics. In all Baltic countries we use local native speaking Mystery Shoppers.

INTERACTIVE
USER INTERFACE

Developed by Trendline to meet the dynamic needs of our Customers in different regions and in different languages.

Learn more ›

APOLLO CINEMA, Service Quality Manager

Karin Aus

"We are using Trendline's customer feedback (CX) and Mystery Shopping services to support the Apollo Cinema team's service skills and to analyse the areas to develop. Trendline's services allow us to reach our customers throughout the Baltics and get valuable input. It is easy for the customer to leave feedback both via phone notification after the session and via QR code on site. Trendline platform offers to our cinema managers a convenient and clear overview of the current state of the visitor experience. We greatly appreciate Trendline's quick response and willingness to discuss service topics in depth. Cooperation with Trendline is not limited to just collecting data - they are a meaningful partner for us in developing the service. Their professionalism and flexibility make daily cooperation smooth and effective."

TELIA, Service Quality Manager

Julia Estreich

"At Telia, direct communication with the customer is the key to successful sales. To support our sales consultants to be able to offer the best service and help customers find the most suitable solutions, continuous training and development is essential. Trendline offers us the perfect solution that allows us to: Measure the skills and knowledge of sales consultants. Monitor the progress of each employee and provide targeted feedback. Analyze sales processes and identify development points. Train employees personally using the results of Mystery Shopping waves. Trendline’s Mystery Shopping platform is simple, intuitive, pleasant and efficient. We are very pleased to have found a solution that will help us increase the competence of sales consultants and improve customer service."

Sandra Ķikute

SPICE & SPICE HOME, Marketing Project Manager

"We, the "Spice" shopping center, are very satisfied with Trendline work and highly value the professionalism of the company's employees and their contribution. Trendline is a knowledgeable and competent company in providing mystery shopper service and data analysis and reporting. Throughout our cooperation, Trendline has been able to adapt to our needs as a customer and create an appropriate and high-quality mystery shopper process. Spice shopping center definitely recommends Trendline as a good cooperation partner to others!"

OMNIVA, Customer Experience and Customer Relations Quality Manager

Jaanika Lindre

"In recent years, Omniva has updated its retail concept and improved service standards, with the desire to offer the best service on the market. As part of this journey, Trendline has been an invaluable partner, helping us to ensure that the expectations we set for our service providers are met and exceeded. The Trendline platform provides us with an accurate and user-friendly solution that allows us to regularly evaluate the quality of service processes and employee performance. Trendline’s Mystery Shopping service gives you the opportunity to go deep, clearly highlighting the stages where we excel and pointing out the places that can be further improved. Trendline’s flexible solution supports our goal of providing reliable and caring service that customers can always count on."

SPORTLAND, Retail Manager

Kadri Koppel

"At Sportland, customer service is always one of the most important areas, because customer service is an essential part of the brand’s identity. Trendline has proven itself as an efficient and reliable partner, offering solutions that are both practical and easy to use. The cooperation model packaged by Trendline is flexible, allowing to effectively evaluate the service levels analyzed by it. One of the biggest advantages of Trendline is that we can offer service level monitoring with the help of both Mystery Shopping and with internal audits solution. Trendline’s QR code-based customer experience collecting solution is also a very valuable tool for us, which allows us to get quickly customer-friendly and convenient feedback. The tools they offer and theyr services have helped Sportland to keep our customer service standards in a high level and in constant progress."

Riina Eisler

PET CITY, General Manager

"We were looking for a partner who could provide an innovative yet professional Mystery Shopping high quality service in all Baltics. The user interface provided by Trendline is very good and comprehensive, yet simple and usable for all employees. We have gained a better overview of our level of service. I definitely recommend using Trendline for other service companies as well."

testimine testostud testkülastused Mystery Shopping

RAMIRENT BALTIC, General Manager

Heiki Onton

"Ramirent's main activity is the rental of various construction and industrial equipment, therefore a high level of customer service is important to us. We started conducting customer service and sales trainings almost 20 years ago, we also introduced a service standard, and we check the level of the company by conducting Mystery Shopping. Over time, we have worked with various partners and the quality has fluctuated greatly. Trendline has offered us a professional and modern approach to both training and Mystery Shopping. I recommend Trendline to all future clients."

Kadri Villemson

SÜDAMEAPTEEK (Pharma Group), Service Manager

"The goal of the "Südameapteek" is to offer the best pharmacy service in Estonia. Trendline is an ideal cooperation partner for us on this path because of its professional and personal approach. Convincing pharmacists as highly educated specialists of the necessity of Mystery Shopping has proven to be a good test. In cooperation with Trendline, we have succeeded because of the complex approach offered (Mystery Shopping, trainings, training videos, etc.). In particular, I would like to point out the training days, the feedback of which has been one of the best among many different trainings - it has been praised by both newly starting pharmacy managers and already experienced colleagues. I recommend Trendline as a very customer-oriented and professional partner."

Kadri Villemson _ Südameapteek _ Trendline referents testostud koolitused õppevideod

 Brit Peterson

RIMI, Training Manager

"At Rimi, we focus on the customer and value-creating activities that make life easier for everyone. Trendline helps us in many ways in developing customer service skills. Through our cooperation, we support our customer service personnel thoughtfully and according to specific needs, so that they can perform their tasks as effortlessly and systematically as possible. This way we get better every day and feel more happy and satisfied with the work. We strongly recommend Mystery Shopping, trainings and customer surveys services of Trendline!"

Brit Peterson Trendline tagasiside testostud koolitused teenindusstandardid kliendiküsitlused

Linda Kalniņa

SPICE & SPICE HOME, Head of Marketing (2015 - 2022)

"For Spice and Spice Home Shopping Centres is important priority to offer high level customer experience. We work together with our leasees to acomplish this. We are very satisfied with an important role of Trendline offering objective and service process based Mystery Shopping. We are pleased with our cooperation. We do reccomend the Trendline Mystery Shopping services especially for their interactive Platform and customer oriented service."

CIRCLE K, Retail Director

Hedi Nurme-Mc Donald

"Working with Trendline is easy and efficient. Trendline understood our wishes and needs quickly, offered solutions based on our needs and was very flexible in changing the already agreed activities and schedule. I am very pleased to have found a reliable, collaborative, flexible and solution-oriented partner for Mystery Shopping. In addition they offer a great Platform that allows you clearly visualize important information."

Hedi Nurme-MC Donalr _ Circle K _ referents _ Trendline _ testostud _ mystery shopping

TELE2, Chief Human Resources Officer

Helena Viiroja

"In order to become the best continuous development is necessary. We choose only the best cooperation partners to accompany us on this path! We started cooperation with Trendline in Mystery Shopping at the end of 2020, and we have made a very right choice! Trendline is a partner who actively thinks along, is flexible and with positive attitude. In 2021 (also in 2022 and 2023), Tele2 was recognized as the company with the best service in the field of telecommunications, we are extremely proud of it. In cooperation with Trendline, we will maintain this level and make leaps in our development to be even better at creating positive emotions in the service process."

Illi Ojavere

TALLINK GROUP, Hotel Manager

"Mystery Shopping with Trendline began in our hotels in the spring of 2018, followed by highly professional and practical training. Trendline is a strong choice for reliably measured results. Tallink Hotels strongly recommends using Trendline's skills and knowledge to develop service quality!"

SWEDBANK, HR Director

Ülle Pind

"I have experienced the high quality of trainings by Trendline in various companies. Managers were very satisfied with Ericsson's time with the management training he conducted. Swedbank remembers the training with Trendline through multiple telephone counseling and customer service relations trainings. Our advisors and managers were satisfied with the content and quality of trainings. Eero is a trainer with long-term experience, who will definitely add value to companies with his trainings."

Ülle Matt referents Trendline koolitused Eero Palm

VIRU CENTER, Marketing and Communications Director  (Nov 2008 - Jan 2020)

Taivi Koitla

"Trendline stands out from its competitors for its thoroughness and dedication, and its readiness to adapt existing solutions to customer needs. The will to improve the field in essence and the tireless work to do it may seem elemental, but when you work with Trendline you notice a big difference. I recommend working with Trendline and look forward to seeing the new heights they will reach under Eero Palm's leadership."

testost testostud trendline referents Mystery Shopping

Dimitri Demjanov

President of Bocuse d'Or Estonia

"In my opinion, excellence in service starts with fixing the concept, and from there on, there is a constant commitment to put it in practice. Gloria still works with the service standards developed and implemented by Trendline. I strongly recommend!"

testost testostud trendline referents Mystery Shopping standardid teenindus

testostud testkülastused testimine Mystery Shopping

"The cooperation with Trendline has been going on for many good years. Today, Trendline is one of the strongest and best ways in the market to monitor your customer service level. As the leader and representative of a large customer service organization I recommend using the solutions offered by Trendline!"

Jaan Ratnik

TERVIS SPAA GROUP, General Manager

"Postimees Group used Trendline in a large-scale training project, which included practical trainings for the entire sales team. The trainings gave to the participants confidence, professional skills and motivation. We recommend Trendline with calm heart because we know that their solutions will help you achieve results."

Helena Laus

POSTIMEES GROUP, Training Mangager

testimine testostud testkülastused Mystery Shopping koolitused

We can!

More than 20 years of experience. Lot of experience in making training, producing service standards and organizing Mystery Shopping waves.

Satisfied with our work:
Telia, Circle K, Apple Baltics, IKEA, Mövenpick, Ramirent a LOXAM Gompany, Ibis, Given, Rimi, Pet City, Tele2, Spice and Spice Home, Ericsson, Citycon Rocca al Mare, Citycon Kristiine, Viru Center, Sportland, Swedbank, Apotheka, Europcar, Hedon Spaa, Tervis Spaa Group, Tallink Group, AQVA Spaa, Radisson BLU, Swissôtel and others.

Measurably better!

Trendline – since 2002.

Experiences come while experiencing. Training and Mystery Shopping company Trendline has served hospitality, retail and B2B companies successfully for more than 20 years.
We are happy to give this experience to your use in ALL BALTICS.

WE´RE SMILING⎟Registration for 2026 is open

Mystery Shopping in all Baltic countries

We measure Your staff`s service and sales skills.
We find out where the “leaks” are. We’ll show you how much effort (in %) you’ve put into achieving today’s results.

Customer Service Standards

“Lets play ball!” … but based on what rules? Basketball, volleyball, football, … baseball?
We create Customer Service Standards and detailed guides according to the concept of each company and its departments.

Customer feedback and CX

Customer feedback is priced in gold. Trendline service keeps you in the loop with what your customers think, how they feel and if they are happy. Rather than overwhelming customers with requests, we create a natural way for them to provide feedback at their convenience.