Mystery Shopping quality - how to measure it? Why is it so important? After all, based on the results of the tests, future action plans are established - "treatment" is determined. How to evaluate the quality of a doctor? The level of who prescribes (recommends) the medicine? The article highlights, among other things, the advice for organizing mystery shopping from a document created on the basis of a thorough analysis by the EBA (European Banking Authority) of the European Union, published on July 21, 2021. You will find mature advice with recommended guidelines for organizing Mystery Shopping in Europe. Read more ...
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We serve you across all of Europe
We offer employee satisfaction surveys as a full service (preparation, running the surveys and summaries) across the Baltics, the Nordics and everywhere in Europe. It is an excellent opportunity to measure and develop your group, an individual company, departments and branches on the same scale everywhere. Results can be analysed by individual country, by a more detailed region, or even by department.
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Multilingual solution
For Trendline employee satisfaction surveys and questionnaires, you can present the questions to respondents in freely chosen languages, for example EST, ENG, LAT, LIT, FIN, RUS … or another agreed language.
An excellent solution if you have employees who speak different languages. And although the respondent enters their feedback in their chosen language, you can still view the results in your own chosen language. Free-text comments are also translated instantly.
A necessary solution when the head-office user’s native language differs from that of employees who are either in the same country or in other regions.
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Tailor-made questionnaires
During the preparatory work we compile employee satisfaction survey questionnaires that take into account your company’s specific characteristics. We recommend asking questions whose answers you can actually act on. For example, in a normal situation it is not very useful to ask employees: “How satisfied are you with your current salary?”. 90% would rather answer that they would like a raise. It is better to consider a question such as: “How do you rate your pay compared with pay in the same field at similar companies?”. Options could be, for example, “The same”, “Higher” and “Don’t know”. In that case the answer gives significantly more information, and on that basis you can already plan more precise follow-up actions (communication, training).
Into our survey solution we enter either your existing questionnaire or, if you wish, we offer our template, which we can refine together during the preparation to set the right focus.
We keep the topics we ask opinions about separate from one another. You can ask, for example, for opinions about the employer, the work environment, job duties, the internal climate, management, training, and so on.
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We recommend phrasing questions so that the respondent understands them the same way as the person asking
We recommend using, for example, “yes” – “no“, multiple-choice (single or multiple selection), a 1-5 scale and free-text solutions.
We recommend avoiding the collection of feedback on an 11-point scale via the E-NPS or employee recommendation index (the employee recommendation index), because it leaves respondents who give a 7 or 8 out of the positive ratings. We find it too general, too extreme and also unclear to many respondents. A recommendation question gives neither a picture of satisfaction nor concrete information about what is liked or not. Technically, however, our platform can calculate the E-NPS formula nicely ((9..10) – (0..6)), and if clients wish, we do use this question as well (but in that case we do not mix it with other questions whose result-calculation formulas differ from the recommendation index, because the ordinary question scale is 100%, whereas for NPS questions the scale is 200%).
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Free-text questions
Free-text answering can be requested both with standalone questions and, for example, by adding a free-text requirement alongside specific answers (for instance, in multiple-choice questions) to understand what was liked or not, or to clarify something else.
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Your users see exactly what you allow them to see
In the platform we create unlimited users for your structure — exactly as many as you need. For each user you can set what is shown to them, for example the data of an individual department, region, country or several countries.
The number of your users in the Trendline environment is not limited and it does not affect the price of the service.
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Interactive analysis
The multilingual platform displays the strengths and weaknesses of employee satisfaction in an easily understandable way, by agreed topics and questionnaires. You analyse either the whole company or a freely chosen department or a sample of departments. We develop the platform’s functionality according to clients’ wishes.
Each client can define for themselves the important criteria to measure, compare and analyse. At different points in time you can focus on different factors and compare with earlier periods.
Analysis of the regular customer’s opinion (CX), employee satisfaction (EX), mystery shopping and internal audit (managers’ own service observations) in one place, when the company uses all of these solutions. So, for example, a service company can see in one place what the employees of department X feel themselves (EX – Employee Experience), how customers regard them (CX – Customer Experience) and to what extent employees apply what the employer asks of them (MS – Mystery Shopping).
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Option to export data
You can, if you wish, export all collected data (for example to Excel, when the results need to be added to other metrics). It is also possible to save all individual cases and other information in PDF form.
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Regulating response frequency
In the survey solution we limit the response frequency for the same respondent. Using this function, we can prevent multiple submissions of feedback from the same respondent. We rule out the immediate repeat ratings of hyper-fans as well as of extremely dissatisfied respondents. For a fixed-period satisfaction survey we can set the repeat-response limit to the entire duration of the period; for a continuous survey, to an agreed interval (for example, once a month).
The reliability of the collected data would be clearly questionable if responses could be submitted without limit and by spamming.
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Securely protected information
If you wish, we can permit access to your data only from IP addresses you specify — that is, through a “secure gateway” you define. This provides additional protection for data concerning your company. An important solution for international groups with high security requirements for the data that concerns them.
Large enterprises can log in with Azure AD or Office 365 users. This adds security, simplifies access to information, and helps keep your company’s users and their assigned permissions up to date.
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A clear report once the satisfaction survey is complete
If you wish, we analyse the results after the employee satisfaction survey ends (or, for example, once a year) and summarise the key strengths, weaknesses and observations. We present comparison data and trends for the most important points. We compare with previous periods.
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Corporate visual identity (CVI)
We design your surveys with dignity, in line with your company’s brand book (Corporate Visual Identity). Your company’s signature colours, fonts, logos and more. Thanks to this, the surveys play their part in building your image.
Setting up the corporate design is included in the price of the service.
360° feedback
Trendline’s services allow you to gain a 360° overview of both the company and its employees. On the same dashboard you can compare and interactively analyse the feedback results of regular customers, colleagues, management, the employee themselves, internal auditors and mystery shoppers.
Let’s meet!
We would be glad to introduce the content and format of our employee satisfaction survey service. We will run a demo of the services either at your office or in a video meeting.
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Measuring a blood pressure in itself does not improve health! If the result shows that health is out of order, then measuring again and again, even 20 times, will not change the health. This principle applies perfectly to customer service and sales communication. A lot of valuable information can be gained from Mystery Shopping or gathering customer feedback (CX), which can then be used to demonstrate either the implementation of service standards or the fulfilment of customer expectations. But, again, measuring in itself does not change the result!
Mystery Shopping service could easily cause an allergic reaction in company. Read in this article what can go wrong and how a company can avoid it. It is alaso very important to help service staff to understand the goal of this service and not to overreact.
Feedback based on Mystery Shopping can either lift an employee up or bring them down. Imagine if a family doctor gave a patient their blood test results and said, "Well, you know, it's just a meaningless obligation that you need to fulfill ... check your iron levels." And that's it! Without explaining which indicators, how, why, what's the expected level of iron, and what's considered too low? Or, if the doctor took a blood sample, held it up to the light, and subjectively said, "What a wonderful color!" It wouldn't be very trustworthy, would it?




